“Michelle Christina Larsen is a writing machine. She not only has impeccable taste, brilliant style, and compelling copy, she also does it all with an amazing attitude. I offer the highest recommendations.”

              — Connie Wang, Global Editor, Refinery29.com

Featured in Refinery29.com’s Former Interns “Where Are They Now?” article.

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Welcome to the online editorial portfolio of Michelle Christina Larsen –New York-based content developer, editorial manager, and copywriter. 

Contact: michelle.christina.larsen@gmail.com

Summary: Freelance Copywriter at KOMAR Brands in New York, NY: Wrote and edited copy for mass market women’s loungewear and sportswear, distributed to Target, Walmart, Kohls, Sears, and other large retail chains. Updated existing copy for catalogues, packaging, and e-commerce listings.

Timeline: December 2013 – February 2014

Location: New York City

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Summary: Freelance Program Director at Foranima.com in New York, NY: Developed newsletters, blog content, graphics, and copy for e-commerce marketplace. Coordinated with vendors to develop campaigns and promotions. Developed tutorial newsletter to assist vendors in driving sales and streamlining marketing.

Timeline: October 2013 - March 2014

Location: New York City / Online at Foranima

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Summary: Content Developer and Social Media Manager for Atelier Viollet. Develop weekly blog and social media, and multimedia content with design team for high end French furniture Atelier. Develop and distribute monthly newsletters to client base. Maintain pristine quality standards across all content and marketing material.

Timeline: November 2012 – Present

Location: Brooklyn, NY

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Summary: Pitched, launched, and currently contributing to the Food Meets Fashion weekly column on the Food Network’s CityEats New York blog.

Timeline: December 2012—Present

Location: New York City

Food Meets Fashion examines the median where New York’s taste makers from the fashion and food industries converge. After all, foodies in fashion can’t live on green juice and champagne alone! We’re unveiling where our favorite designers, editors, and influentials love to eat, whether they’re wooing a client or chowing down with friends.

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Summary: E-Commerce Copywriter & Editorial Contributor. Developed copy for all facets of Refinery29.com’s e-commerce platform, including newsletter and web copy for 2-3 offers daily. Wrote and edited content for Refinery29.com’s global and New York blogs. Acted as guest editor for New York and global homepages. Managed delegation of tasks to interns and facilitated social media updates.

Timeline: September 2009—August 2012

Location: New York City

Special item: Featured in Refinery29.com’s Former Interns: “Where Are They Now?” article:

“Our interns are such troopers, it’s no wonder that they continue kick ass and forge their own stellar career paths. We caught up with a few of our past interns to get the lowdown on what they’re doing now, hear about their favorite R29 memories, and pick up some of their best advice for finding your footing, post-internship. Get a pen ready — you’ll want to take notes from these interns-turned-editors, designers, photographers, entrepreneurs, and more.” Click here to view.

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