MCL

You run a high-end business. Your copy should reflect that.

You want loyal customers, engaging content and a solid brand identity. You require copy that reflects your high standards, positioning you as the authority in your industry.

You’re seeking product descriptions and email campaigns that inspire your target customer, keeping your brand at the front of their minds.

I’m Michelle Christina Larsen, a NYC-based fashion and lifestyle copywriter, specializing in high-end & luxury brands. I can help you achieve ALL of the above.

I live and work at the center of the fashion and lifestyle universe. During my seven years working in the industry, I’ve developed an understanding of what brands like yours really need.

Here’s a snapshot of what truly effective copy achieves for your business:

Stand out
Set your digital brand experience apart, making competition irrelevant.

Extend your reach
Upgrade to content that inspires social sharing and starts an authentic conversation.

Optimize for sales
Enjoy digital marketing materials that function as 24-hour sales representatives.

Stay relevant
Keep your message elevated & current with trends in social commerce & industry culture.

You know that the daily grind of running a fashion/lifestyle business is intense. There are orders to fill, samples to chase, and campaigns to conceptualize.

My elevated, on-brand copy will pull its own weight, so you can focus on big picture strategy.

I bring seven solid years of copywriting experience to the table, working with globally recognized brands and specializing in:

  • Product Description Copy (PLP, PDP)
  • Email marketing campaign copy
  • Editorial content (blog posts)
  • Curated web copy (HP, LP)

Due to my extensive background in fashion design, lifestyle brands and marketing, I understand the things most freelancers don’t:

  • The effectiveness of content-meets-commerce
  • The importance of polished deliverables
  • Crafting a brand voice across multiple channels
  • Understanding the relevance (or irrelevance) of trends
  • Garment + accessory terminology

Anyone with a laptop can create marketing materials, but it takes a seasoned professional to create results for an elevated business like yours.

If you’re looking a communicative expert to collaborate with, email me and let’s get the conversation started.

John Varvatos

Summary: Copywriter & Digital Content Manager. Development & execution of overarching seasonal campaign themes & editorial initiatives. Seasonal copy for eCommerce product & marketing channels including social media & email language. Copy editing & development for PR material including press releases, designer’s collection inspiration & in-store signage. SEO meta description copy for eCommerce site.

Timeline: March 2015 to present.

Location: New York, NY

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Victoria’s Secret

Summary: Senior Copywriter. Developed copy for special projects in swimwear division enhancing customer education & eCommerce experience. Worked with content team to develop copy for seasonal swimwear catalogues in alignment with overarching brand initiatives. Presented UX & retail trend research to department head for use in ideation sessions.

Timeline: November 2014—February 2015

Location: New York, NY

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Latin Lover Magazine

Summary: Contributing Writer for Latin Lover Magazine. Latin Lover is an NYC-based English language magazine that celebrates all facets of Latin culture through editorials, photos, poetry, interviews and more. I wrote an article about cumbia music and it’s relevance in NYC.

Timeline: Issue #8 – STREET (August 2014)

Location: New York, NY

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In print & online. Click to read the full article: Cumbia Loves New York

Interview: Boho Daily

I was recently featured in an interview on the Boho Daily blog by Tiny Devotions. Boho Daily profiles inspiring women and asks them for insight on how they share with their communities, both online and off. Click here to read my interview.

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