Welcome to the portfolio of Michelle Christina Larsen: NYC-based digital content developer & senior level copywriter.

I love words, palm trees, travel, storytelling and connecting with creative people. I’m the founder of creative lifestyle & travel site Day Job Optional and personal style blog Hey Mishka. I contribute regularly to my local online newspaper, Bushwick Daily. While I’ve done wardrobe styling, music booking, fashion show direction and clothing design since graduating from FIT in 2009, my passion is writing and digital content. Jump over to Linkedin to view my full work history.

Let’s make some magic! Email me at or come hang out with me on Instagram.


John Varvatos

Summary: Copywriter & Digital Content Manager. Development & execution of overarching seasonal campaign themes & editorial initiatives. Seasonal copy for eCommerce product & marketing channels including social media & email language. Copy editing & development for PR material including press releases, designer’s collection inspiration & in-store signage. SEO meta description copy for eCommerce site.

Timeline: March 2015 to present.

Location: New York, NY


Click “Read More” below for editorial samples.

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Victoria’s Secret

Summary: Senior Copywriter. Developed copy for special projects in swimwear division enhancing customer education & eCommerce experience. Worked with content team to develop copy for seasonal swimwear catalogues in alignment with overarching brand initiatives. Presented UX & retail trend research to department head for use in ideation sessions.

Timeline: November 2014—February 2015

Location: New York, NY


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Latin Lover Magazine

Summary: Contributing Writer for Latin Lover Magazine. Latin Lover is an NYC-based English language magazine that celebrates all facets of Latin culture through editorials, photos, poetry, interviews and more. I wrote an article about cumbia music and it’s relevance in NYC.

Timeline: Issue #8 – STREET (August 2014)

Location: New York, NY


In print & online. Click to read the full article: Cumbia Loves New York

Interview: Boho Daily

I was recently featured in an interview on the Boho Daily blog by Tiny Devotions. Boho Daily profiles inspiring women and asks them for insight on how they share with their communities, both online and off. Click here to read my interview.


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